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Transmedia Marketing

Paperback • 2015 • 1. edition

Transmedia Marketing

By Anne Zeiser

0 Ratings • 0.0 of 5

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About the book

Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms - harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top enter...Show more

Book details

ISBN

9780415716116

Publisher

Taylor & Francis Ltd

Published year

2015

Language

Edition

1

Original title

Transmedia Marketing

Format

Paperback

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