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Hardcover • 2013 • English
By Idris Mootee
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About the book
A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use in everyday work. It explains how de...Show more
Book details
ISBN
9781118620120
Publisher
JOHN WILEY SONS
Published year
2013
Language
English
Original title
Design Thinking for Strategic Innovation: What They Can't Teach You at Business or Design School
Format
Hardcover
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