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English

The Business Marketing Course: Managing in Complex Networks

Paperback • 2006 • English

The Business Marketing Course: Managing in Complex Networks

By David Ford

0 Ratings • 0.0 of 5

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About the book

The Business Marketing Course is an important and insightful book that brings together the main theories and contributions of the Industrial Marketing and Purchasing Group in a student-friendly form. The book provides complete coverage of the role of business relationships and networks in domestic and international business - a topic that is now gaining widespread attention among researchers and practitioners and is a vital part of student learning. --Professor Ian F. Wilkinson, School of Mark...Show more

Book details

ISBN

9780470034507

Publisher

JOHN WILEY SONS

Published year

2006

Language

English

Original title

The Business Marketing Course: Managing in Complex Networks

Format

Paperback

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0 Ratings • 0.0 of 5

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