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Account-Based Growth Unlocking Sustainable Value Through Extraordinary Customer Focus

Paperback • 2022 • English • 1. edition

Account-Based Growth Unlocking Sustainable Value Through Extraordinary Customer Focus

By Bev Burgess, Tim Shercliff

0 Ratings • 0.0 of 5

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About the book

"Nurture client relationships, deliver long-term, market-beating growth, and win the competitive edge with this end-to-end guide to connecting marketing, sales and customer success for key B2B accounts.It is one thing to win important accounts and business in the first place through effective marketing, but quite a different task to retain and grow them over subsequent years. Account-Based Growth offers a complete roadmap to breaking down silos between marketing, sales and customer success to bu...Show more

Business strategy
Business ethics and social responsibility
Entrepreneurship / Start-ups

Book details

ISBN

9781398607446

Publisher

Kogan Page

Published year

2022

Language

English

Edition

1

Original title

Account-Based Growth Unlocking Sustainable Value Through Extraordinary Customer Focus

Format

Paperback

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