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The Power of Customer Misbehavior Drive Growth and Innovation by Learning from Your Customers

Hardcover • 2013 • English

The Power of Customer Misbehavior Drive Growth and Innovation by Learning from Your Customers

By M. Fisher, M. Abbott

0 Ratings • 0.0 of 5

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About the book

To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.

Business innovation
Business ethics and social responsibility
Entrepreneurship / Start-ups

Book details

ISBN

9781137348913

Publisher

Palgrave Macmillan UK

Published year

2013

Language

English

Original title

The Power of Customer Misbehavior Drive Growth and Innovation by Learning from Your Customers

Format

Hardcover

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