The social marketplace for new and used books.

Get started

Learn to sell
Learn to buy
Buy textbooks
Sign up
Buy a giftcard
For the authors

Support

Help
Track a shipment
Terms of use
Privacy policy
Cookies policy

Company

About us
Work with us
Give feedback
Categories

Contact us

Fast delivery with

Safe payments by

Visa
Mastercard
Vipps
Klarna

© 2026 Bookis AS

English

Norway

Region is based on IP address

  1. Home
  5. Business strategy
  1. Home
  3. Genres
  7. Business strategy
Implementing Key Account Management

Paperback • 2018 • 1. edition

Implementing Key Account Management

By Dr Javier Marcos, Mark Davies, Dr Rodrigo Guesalaga, Dr Sue Holt

4 Ratings • 5.0 of 5

‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌

About the book

Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management programme. The book offers an integrated framework for key account management (KAM) that businesses can use to design or further develop strategic customer management programmes, enabling them to overcome the obstacles that organizations often face when rolling out their strategies. Bringing together the experiences of leading experts wit...Show more

Business strategy

Book details

ISBN

9780749482756

Publisher

Kogan Page Ltd

Published year

2018

Language

Edition

1

Original title

Implementing Key Account Management

Format

Paperback

Shippping and returns

Shipping

Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.

Returns

Contact the seller after delivery.

Reviews · 0

4 Ratings • 5.0 of 5

You might also like

Marketing Management

Marketing Management

Philip Kotler

Sales Management Analysis and Decision Making

Sales Management Analysis and Decision Making

Thomas N. Ingram

Customer Relationship Management Concepts, Applications and Technologies

Customer Relationship Management Concepts, Applications and Technologies

Daniel D. Prior

Account-Based Growth Unlocking Sustainable Value Through Extraordinary Customer Focus

Account-Based Growth Unlocking Sustainable Value Through Extraordinary Customer Focus

Bev Burgess

Project Management - A value creation approach

Project Management - A value creation approach

Kate Dunlop

Business, Planning and Controll

Business, Planning and Controll

Bruce Bowhill

Customer Relationship Management

Customer Relationship Management

Australia) Buttle Francis (Francis Buttle Associates

The Theory and Practice of Change Management

The Theory and Practice of Change Management

John Hayes

Malcolm McDonald on Key Account Management

Malcolm McDonald on Key Account Management

Malcolm McDonald

Exploring Strategy

Exploring Strategy

Gerry Johnson

Management control systems

Management control systems

Kenneth Abrahamsson

Knowledge Management

Knowledge Management

Klaus North

Sales Force Management

Sales Force Management

USA) Johnston Mark W. (Rollins College

Key Account Management

Key Account Management

Peter Cheverton

Strategic Management Concepts and Cases

Strategic Management Concepts and Cases

Frank T. Rothaermel

Key Account Management Tools and Techniques for Achieving Profitable Key Supplier Status

Key Account Management Tools and Techniques for Achieving Profitable Key Supplier Status

Peter Cheverton

The New Strategic Brand Management Advanced Insights and Strategic Thinking

The New Strategic Brand Management Advanced Insights and Strategic Thinking

Jean-Noël Kapferer

Marketing planning

Marketing planning

Stephan sorger

Strategic Management

Strategic Management

Frank Rothaermel

Customer Relationship Management concepts and technologies

Customer Relationship Management concepts and technologies

Francis Buttle

The New Strategic Brand Management Creating and Sustaining Brand Equity Long Term

The New Strategic Brand Management Creating and Sustaining Brand Equity Long Term

Jean-Noël Kapferer

Managing for Stakeholders

Managing for Stakeholders

R. Edward

PROJECT MANAGEMENT a Strategic planning approach

PROJECT MANAGEMENT a Strategic planning approach

Paul Kock (De)

Must-win Battles Creating the Focus You Need to Achieve Your Key Business Goals

Must-win Battles Creating the Focus You Need to Achieve Your Key Business Goals

J. Peter Killing

Kellogg om Strategy

Kellogg om Strategy

David Dranove

Making Innovation Work

Making Innovation Work

Tony Davila

Management accounting for business

Management accounting for business

Colin Drury

Strategy Maps Converting Intangible Assets Into Tangible Outcomes

Strategy Maps Converting Intangible Assets Into Tangible Outcomes

Robert S. Kaplan

Product Management

Product Management

Donald R. Lehmann

Managing Knowledge Work

Managing Knowledge Work

Sue Newell

The Project Manager's MBA

The Project Manager's MBA

Dennis J. Cohen

Management Accounting

Management Accounting

Ralph Adler

Advanced Management Accounting

Advanced Management Accounting

Robert S. Kaplan

Advanced Management Accounting 3rd Edition

Advanced Management Accounting 3rd Edition

Robert S. Kaplan

Cost & Effect

Cost & Effect

Robert S. Kaplan

The Ten Keys to Successful Change Management

The Ten Keys to Successful Change Management

A. John Pendlebury

Business marketing strategy : cases, concepts, and applications

Business marketing strategy : cases, concepts, and applications

V. Kasturi Rangan

Managing Customer Value Creating Quality and Service That Customers Can See

Managing Customer Value Creating Quality and Service That Customers Can See

Bradley T. Gale