Malcolm McDonald on Key Account Management

Marketing

Paul Baines

Research methods in accounting

Malcolm Smith

Kotler: Marketing Management_p4

Phil T. Kotler

Implementing Key Account Management

Dr Javier Marcos

Digital Marketing

Alan Charlesworth

Storynomics

Robert McKee

Key Account Management

Peter Cheverton

Integrated marketing communications

Chitty

Strategic Management

Robert MacIntosh

The Monocle guide to good business

Monocle

Exploring strategy

Gerry Johnson,

Do It! Marketing

David Newman

The new rules of marketing & PR

David Meerman

Emarketing exellence

Dave chaffey

Key Account Management Tools and Techniques for Achieving Profitable Key Supplier Status

Peter Cheverton

Marketing Management

Kotler Keller

The New Strategic Brand Management Advanced Insights and Strategic Thinking

Jean-Noël Kapferer

The New Business Road Test

John Mullins

Customer Relationship Management concepts and technologies

Francis Buttle

Markedsføringsledelse

Philip Kotler

Effective Decision Making The Essential Guide to Thinking for Management Success

John Adair

FAQs on Marketing Answered by the Guru of Marketing

Philip Kotler

The breakthrough company

Keith R.

Balanced Scorecard Step-by-Step: Maximizing Performance and Maintaining Results

Paul R.

Building a Better Business The Key to Future Marketing, Management and Motivation

Patrick Dixon

Strategic advertising management

Larry Percy

Kellogg om Strategy

David Dranove

Creating Powerful Brands in Consumer, Service and Industrial Markets

Leslie De Chernatony

This Business of Music Marketing & Promotion

Tad Lathrop

Product Management

Donald R. Lehmann

The Project Manager's MBA

Dennis J. Cohen

The McKinsey Way

Ethan M. Rasiel

Business marketing strategy : cases, concepts, and applications

V. Kasturi Rangan

Managing Customer Value Creating Quality and Service That Customers Can See

Bradley T. Gale

Keeping Customers in Good Times & Bad

Ronald A. Nykiel Ph.D

Success Secrets

Mark H. McCormack