Malcolm McDonald on Key Account Management

Account-Based Growth Unlocking Sustainable Value Through Extraordinary Customer Focus

Bev Burgess

Marketing

Paul Baines

Marketing made simple

Donald Miller

Research methods in accounting

Malcolm Smith

Selling and sales management

David Jobber

Implementing Key Account Management

Dr Javier Marcos

Key Account Management

Peter Cheverton

Integrated marketing communications

Chitty

Strategic Management

Robert MacIntosh

The Monocle guide to good business

Monocle

Exploring strategy

Gerry Johnson

Do It! Marketing

David Newman

The new rules of marketing & PR

David Meerman

Emarketing exellence

Dave chaffey

Key Account Management Tools and Techniques for Achieving Profitable Key Supplier Status

Peter Cheverton

Brilliant Selling What the Best Salespeople Know, Do and Say

Jeremy Cassell

Marketing Management

Kotler Keller

The New Strategic Brand Management Advanced Insights and Strategic Thinking

Jean-Noël Kapferer

Principles of marketing

Philip Kotler

The New Business Road Test

John Mullins

Customer Relationship Management concepts and technologies

Francis Buttle

Markedsføringsledelse

Philip Kotler

FAQs on Marketing Answered by the Guru of Marketing

Philip Kotler

The breakthrough company

Keith R.

Balanced Scorecard Step-by-Step: Maximizing Performance and Maintaining Results

Paul R.

Building a Better Business The Key to Future Marketing, Management and Motivation

Patrick Dixon

Strategic advertising management

Larry Percy

Kellogg om Strategy

David Dranove

Creating Powerful Brands in Consumer, Service and Industrial Markets

Leslie De Chernatony

This Business of Music Marketing & Promotion

Tad Lathrop

Product Management

Donald R. Lehmann

The McKinsey Way

Ethan M. Rasiel

Business marketing strategy : cases, concepts, and applications

V. Kasturi Rangan

Success Secrets

Mark H. McCormack

Digital Marketing

Alan Charlesworth