Paperback • 2015 • 1. edition

Business Development For Dummies

Name: Business Development For Dummies
SKU: 9781118962718
Price: 179.0 NOK
Availability: InStock
ISBN: 9781118962718

By Anna Kennedy

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About the book

Growing a small business requires more than just sales Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, c...Show more

Business strategy

Business innovation

Entrepreneurship / Start-ups

Book details

ISBN

9781118962718

Publisher

John Wiley & Sons Inc

Published year

2015

Language

Edition

Original title

Business Development For Dummies

Format

Paperback

Shippping and returns

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