About the book
In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth'Anyone trying to break through to new customers can use this smart, ambitious book'Eric Ries, author of The Lean StartupMost startups don't fail because they can't build a product. Most startups fail because they can't get traction.Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the bri...Show more
Book details
ISBN
9780241242537
Publisher
Penguin Books Ltd
Published year
2015
Language
English
Original title
Traction
Format
Paperback
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