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Key Account Management Tools and Techniques for Achieving Profitable Key Supplier Status

Paperback • 2012

Key Account Management Tools and Techniques for Achieving Profitable Key Supplier Status

By Peter Cheverton

0 Ratings • 0.0 of 5

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About the book

Key Account Management is a highly practical book with a unique yet simple planning methodology for identifying, obtaining, retaining and developing key customers - the lifeblood of any organization. Very few books take the long-term, team-selling strategic view of KAM that this book takes, and it is the only book which focuses on implementation rather than theory. Based on real and current experience of companies facing the challenge, it provides tools for use in the real world that will help y...Show more

Book details

ISBN

9780749463519

Published year

2012

Language

Original title

Key Account Management Tools and Techniques for Achieving Profitable Key Supplier Status

Format

Paperback

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Reviews · 0

0 Ratings • 0.0 of 5

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