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Business Acumen for Strategic Communicators A Primer

Paperback • 2021 • English

Business Acumen for Strategic Communicators A Primer

By Matthew W. Ragas, Ron Culp

0 Ratings • 0.0 of 5

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About the book

Business acumen has emerged as a critical competency for communicators. But if you’re a public relations, advertising or communication professional that didn’t go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you. Offering a critical primer for the world of business, Ragas and Culp equip you with the must-have business know-how needed to understand everything from the langu...Show more

Business studies: general
Business strategy
Entrepreneurship / Start-ups

Book details

ISBN

9781838676629

Publisher

Emerald Publishing Limited

Published year

2021

Language

English

Original title

Business Acumen for Strategic Communicators A Primer

Format

Paperback

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