Hardcover • 2025 • English

AI First The Playbook for a Future-Proof Business and Brand

Name: AI First The Playbook for a Future-Proof Business and Brand
SKU: 9781647829650
Price: 299.0 NOK
Availability: InStock
ISBN: 9781647829650

By Adam Brotman, Andy Sack

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About the book

AI is going to change brand strategy and marketing forever. Are you ready? What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: "It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and at almost no cost be handled by AI. No problem." Upon hearing that astonishi...Show more

Book details

ISBN

9781647829650

Publisher

Harvard Business Review Press

Published year

2025

Language

English

Original title

AI First The Playbook for a Future-Proof Business and Brand

Format

Hardcover

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