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Improving Customer Satisfaction, Loyalty, and Profit

Innbundet • 2000 • Engelsk • 1. utgave

Improving Customer Satisfaction, Loyalty, and Profit: An Integrated Measurement and Management System

Av Matthew D. Johnson, Anders Gustafsson

0 vurderinger • 0.0 av 5

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Om boken

A Book in the University of Michigan Business School Series It's a simple equation: no customers equals no profits. So how can a company ensure that its customers enjoy a consistently satisfying experience? In this book, two experts from the University of Michigan Business School lay out a five-stage process that links all of the key measures of customer satisfaction with marketing strategy and product development to guarantee excellent customer service. Johnson and Gustafsson show managers how ...Vis mer

Etikk og sosialt ansvar i næringslivet
Salg og markedsføring
Organisasjonsteori og organisasjonsutvikling

Om boken

ISBN

9780787953102

Forlag

Jossey-Bass

Publiseringsår

2000

Språk

Engelsk

Utgave

1

Originaltittel

Improving Customer Satisfaction, Loyalty, and Profit

Format

Innbundet

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Kontakt selgeren etter levering.

Omtaler · 0

0 vurderinger • 0.0 av 5

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