The Power of Customer Misbehavior Drive Growth and Innovation by Learning from Your Customers

The New Science of Customer Relationships Delivering the One-to-One Promise With AI

Thomas H. Davenport

The Geek Way The Radical Mindset That Drives Extraordinary Results

Andrew McAfee

The Technology Fallacy How People Are the Real Key to Digital Transformation

Gerald C. Kane

Account-Based Growth Unlocking Sustainable Value Through Extraordinary Customer Focus

Bev Burgess

Managing Innovation

Joe Tidd

The Cult of the Customer Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists

Shep Hyken

The Customer of the Future 10 Guiding Principles for Winning Tomorrow's Business

Blake Morgan

The lean startup

Groundswell

Pivot to the Future Discovering Value and Creating Growth in a Disrupted World

Omar Abbosh

The Customer Centricity Playbook

Peter Fader

Digital Darwinism

Tom Goodwin

Hacking Growth

Morgan Brown

Hacking Innovation The New Growth Model from the Sinister World of Hackers

Josh Linkner

The Startup Way How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-term Growth

Eric Ries

Sense & Respond

Jeff Gothelf

Lean Customer Development

Cindy Alvarez

Farm Don't Hunt The Definitive Guide to Customer Success

Guy Nirpaz

A Good Disruption

Martin Stuchtey

Disrupt Yourself

Jay Samit

Trend-Driven Innovation

Henry Mason

Traction

Gabriel Weinberg

Lean Enterprise: How High Performance Organizations Innovate at Scale

Jez Humble

Resistance to Innovation

Shaul Oreg

The Innovator's Solution

Clayton M. Christensen

Digital Distuption

James McQuivey

The 5 Laws of Innovation Success Generating Critical Momentum for Products, Services and Ideas

G. Douglas Olsen

Business Genius : A More Inspired Approach to Business Growth

Peter. Fisk

The innovator's guide to growth

Scott Adams

The Innovators Guide to Growth

Schott D. Anthony

Selling Today Creating Customer Value

Gerald L. Manning

What Customers Want

Ulwick, Anthony

The Ten Faces of Innovation IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization

Tom Kelley

Customer-centric Product Definition: The Key to Great Product Development

Sheila Mello

Permission marketing

Seth Godin

Marketing of High-Technology Products and Innovations

Jakki J. Mohr

The Innovator's Dilemma When New Technologies Cause Great Firms to Fail

Clayton M. Christensen

Managing Customer Value Creating Quality and Service That Customers Can See

Bradley T. Gale

Managing Innovation Integrating Technological, Market and Organizational Change

Joe Tidd

Powerful

Patty McCord