The Customer Centricity Playbook: Implement A Winning Strategy Driven By Customer Lifetime Value

Endless Customers A Proven System to Build Trust, Drive Sales, and Become the Market Leader

Marcus Sheridan

The New Science of Customer Relationships Delivering the One-to-One Promise With AI

Thomas H. Davenport

Customer Relationship Management Concepts, Applications and Technologies

Daniel D. Prior

Account-Based Growth Unlocking Sustainable Value Through Extraordinary Customer Focus

Bev Burgess

The JOLT Effect How High Performers Overcome Customer Indecision

Matthew Dixon

Net Positive How Courageous Companies Thrive by Giving More Than They Take

Paul Polman

The experience economy

B.Joseph Pine, James H. Gilmore

The Cult of the Customer Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists

Shep Hyken

The Customer of the Future 10 Guiding Principles for Winning Tomorrow's Business

Blake Morgan

Customer Understanding

Annette Franz

The Amazon Management System The Ultimate Digital Business Engine That Creates Extraordinary Value for Both Customers and Shareholders

Ram Charan

Customer Relationship Management

Australia) Buttle Francis (Francis Buttle Associates

The Startup's Guide to Customer Success How to Champion the Customer at Your Company

Jennifer Chiang

Mastering design thinking

Max answell

The ownership quotient

James C. Abegglen

This is Service Design Doing

Marc Stinkdorn

The Design Thinking Playbook

Michael Lewrick

Customer Impact Agenda

Phil Winters

Farm Don't Hunt The Definitive Guide to Customer Success

Guy Nirpaz

Zone to Win

Geoffrey A Moore

The Challenger Customer Selling to the Hidden Influencer Who Can Multiply Your Results

Brent Adamson

When Digital Becomes Human

Steven Van Belleghem

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

Robbie Kellman Baxter

Value Proposition Design How to Create Products and Services Customers Want

Alexander Osterwalder

The Effortless Experience Conquering the New Battleground for Customer Loyalty

Matthew Dixon

Playing to Win

A. G. Lafley

The Power of Customer Misbehavior Drive Growth and Innovation by Learning from Your Customers

M. Fisher

Tilt Shifting Your Strategy from Products to Customers

Niraj Dawar

Call Center Management On Fast Forward

Brad Cleveland

All In: How the Best Managers Create a Culture of Belief and Drive Big Results

Adrian Gostick

Contextual Pricing

Robert Docters

CRM at the Speed of Light

Paul Greenberg

Customer Relationship Management concepts and technologies

Francis Buttle

Selling Today Creating Customer Value

Gerald L. Manning

Must-win Battles Creating the Focus You Need to Achieve Your Key Business Goals

J. Peter Killing

What Customers Want

Ulwick, Anthony

Winning At Retail Developing a Sustained Model for Retail Success

Willard N. Ander

The CRM Handbook A Business Guide to Customer Relationship Management

Jill Dyché

Customer-centric Product Definition: The Key to Great Product Development

Sheila Mello

Managing Customer Value Creating Quality and Service That Customers Can See

Bradley T. Gale