Pocket • 2018
The Customer Centricity Playbook: Implement A Winning Strategy Driven By Customer Lifetime Value
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Om boken
<p><b><i>2019 AXIOM BUSINESS BOOK AWARD WINNER<br> Featured in</i> Forbes, NPR's Marketplace, <i>and a Google Talk,</i> The Customer Centricity Playbook <i>offers "actionable insights to drive immediate value," according to Neil Hoyne, Head of Customer Analytics and Chief Analytics Evangelist, Google.</i></b><i><br> </i><i> How did global gaming company Electronic Arts go from being named "Worst Company in America" to clearing a billion dollars in profit?</i><br> They discovered a simple truth—a...Vis mer
Om boken
ISBN
9781613630907
Publiseringsår
2018
Språk
Engelsk
Utgave
null
Originaltittel
The Customer Centricity Playbook
Format
Frakt og retur
Frakt
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