Innbundet • 2010
Satisfaction: A Behavioral Perspective on the Consumer
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Om boken
Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (...Vis mer
Om boken
ISBN
9780765617705
Publiseringsår
2010
Språk
Utgave
null
Originaltittel
Satisfaction: A Behavioral Perspective on the Consumer
Format
Innbundet
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1 vurderinger • 4.0 av 5
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