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Customer Relationship Management Concepts, Applications and Technologies

Pocket • 2024 • Engelsk • 5. utgave

Customer Relationship Management Concepts, Applications and Technologies

Av Daniel D. Prior, Francis Buttle, Stan Maklan

2 vurderinger • 5.0 av 5

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Om boken

This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.Readers will gain a thorough understanding of the conceptual foundations of CRM, see CRM in practice through illustrative case examples and exercises, and understand how to organise customer data gathering, analysis, and presentation for decision making. ...Vis mer

Bedriftsøkonomi
Forretningsstrategi
Etikk og sosialt ansvar i næringslivet

Om boken

ISBN

9781032247441

Forlag

Routledge

Publiseringsår

2024

Språk

Engelsk

Utgave

5

Originaltittel

Customer Relationship Management Concepts, Applications and Technologies

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

2 vurderinger • 5.0 av 5

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