Pocket • 2016
Sales Force Management
5 vurderinger • 4.2 av 5
Om boken
In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book's reputation globally as the leading textbook in the field. The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics. It's a contemporary classic, fully updated for mod...Vis mer
Om boken
ISBN
9781138951723
Forlag
Taylor & Francis Ltd
Publiseringsår
2016
Språk
Utgave
1
Originaltittel
Sales Force Management
Format
Frakt og retur
Frakt
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5 vurderinger • 4.2 av 5
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