Innbundet • 2008 • Engelsk • 3. utgave

Measuring Customer Satisfaction and Loyalty Survey Design, Use, and Statistical Analysis Methods

Name: Measuring Customer Satisfaction and Loyalty Survey Design, Use, and Statistical Analysis Methods
SKU: 9780873897433
Price: 139.0 NOK
Availability: InStock
ISBN: 9780873897433

Av Bob E. Hayes

0 vurderinger • 0.0 av 5

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Om boken

"The third edition of this best-seller updates its detailed information about how to construct, evaluate, and use questionnaires, and adds an entirely new chapter on customer loyalty." "Readers will gain a sound grasp of the scientific methodology used to construct and use questionnaires utilizing the author's systematic approach. They will be able to pinpoint and focus on the most relevant topics, and study both the qualitative and quantitative aspects of questionnaire design and evaluation. Th...Vis mer

Om boken

ISBN

9780873897433

Forlag

ASQ Quality Press

Publiseringsår

2008

Språk

Engelsk

Utgave

Originaltittel

Measuring Customer Satisfaction and Loyalty Survey Design, Use, and Statistical Analysis Methods

Format

Innbundet

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Frakt

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