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Implementing Key Account Management

Pocket • 2018 • 1. utgave

Implementing Key Account Management

Av Dr Javier Marcos, Mark Davies, Dr Rodrigo Guesalaga, Dr Sue Holt

4 vurderinger • 5.0 av 5

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Om boken

Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management programme. The book offers an integrated framework for key account management (KAM) that businesses can use to design or further develop strategic customer management programmes, enabling them to overcome the obstacles that organizations often face when rolling out their strategies. Bringing together the experiences of leading experts wit...Vis mer

Forretningsstrategi

Om boken

ISBN

9780749482756

Forlag

Kogan Page Ltd

Publiseringsår

2018

Språk

Utgave

1

Originaltittel

Implementing Key Account Management

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Kontakt selgeren etter levering.

Omtaler · 0

4 vurderinger • 5.0 av 5

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