The Customer of the Future 10 Guiding Principles for Winning Tomorrow's Business

The New Science of Customer Relationships Delivering the One-to-One Promise With AI

Thomas H. Davenport

Endless Customers A Proven System to Build Trust, Drive Sales, and Become the Market Leader

Marcus Sheridan

AI First The Playbook for a Future-Proof Business and Brand

Adam Brotman

Customer Relationship Management Concepts, Applications and Technologies

Daniel D. Prior

Digitally Curious Your Guide to Navigating the Future of AI and All Things Tech

Andrew Grill

The Technology Fallacy How People Are the Real Key to Digital Transformation

Gerald C. Kane

The Martech Handbook Build a Technology Stack to Attract and Retain Customers

Darrell Alfonso

Customer Service Skills for Success

Robert W. Lucas

Rethinking Competitive Advantage New Rules for the Digital Age

Ram Charan

Marketing Made Simple A Step-By-Step StoryBrand for Any Business

Donald Miller

The Cult of the Customer Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists

Shep Hyken

Competing in the age of ai

Karim R.

The experience economy

B.Joseph Pine, James H. Gilmore

User Friendly How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play

Cliff Kuang

Customer Understanding

Annette Franz

Groundswell

Customer Relationship Management

Australia) Buttle Francis (Francis Buttle Associates

Marketing Rebellion The Most Human Company Wins

Mark W. Schaefer

The Amazon Management System The Ultimate Digital Business Engine That Creates Extraordinary Value for Both Customers and Shareholders

Ram Charan

The Customer Centricity Playbook

Peter Fader

This is Service Design Doing

Marc Stinkdorn

Customer Impact Agenda

Phil Winters

Farm Don't Hunt The Definitive Guide to Customer Success

Guy Nirpaz

When Digital Becomes Human

Steven Van Belleghem

Service Design for Business: A Practical Guide to Optimizing the Customer Experience

Ben Reason

Trend-Driven Innovation

Henry Mason

The Future of Work: Attract New Talent, Build Better Leaders, and Create a

Tilt Shifting Your Strategy from Products to Customers

Niraj Dawar

The Effortless Experience Conquering the New Battleground for Customer Loyalty

Matthew Dixon

Experience Design: A Framework for Integrating Brand, Experience, and Value

Patrick Newbery

The Power of Customer Misbehavior Drive Growth and Innovation by Learning from Your Customers

M. Fisher

Experience Design : A Framework for Integrating Brand, Experience, and Value

Patrick. Newbery

Call Center Management On Fast Forward

Brad Cleveland

Marketing 3.0 From Products to Customers to the Human Spirit

Philip Kotler

Customer Relationship Management concepts and technologies

Francis Buttle

Strategic Customer Service

John Thomas Aalstad

Selling Today Creating Customer Value

Gerald L. Manning

What Customers Want

Ulwick, Anthony

Competing for the Future

Gary Hamel

Managing Customer Value Creating Quality and Service That Customers Can See

Bradley T. Gale