Customer Understanding: Three Ways to Put the Customer in Customer Experience (and at the Heart of Your Business)

The New Science of Customer Relationships Delivering the One-to-One Promise With AI

Thomas H. Davenport

Customer Relationship Management Concepts, Applications and Technologies

Daniel D. Prior

The Art and Science of UX Design A Step-By-step Guide to Designing Amazing User Experiences

Anthony Conta

A Guide to UX Design and Development Developer’s Journey Through the UX Process

Tom Green

Marketing Made Simple A Step-By-Step StoryBrand for Any Business

Donald Miller

The AI Marketing Canvas A Five-stage Road Map to Implementing Artificial Intelligence in Marketing

Raj Venkatesan

The Cult of the Customer Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists

Shep Hyken

Design Thinking for Training and Development Creating Learning Journeys That Get Results

Sharon Boller

The Customer of the Future 10 Guiding Principles for Winning Tomorrow's Business

Blake Morgan

Customer Relationship Management

Australia) Buttle Francis (Francis Buttle Associates

The Startup's Guide to Customer Success How to Champion the Customer at Your Company

Jennifer Chiang

The Customer Centricity Playbook

Peter Fader

This is Service Design Doing

Marc Stinkdorn

Customer Impact Agenda

Phil Winters

Lean Customer Development

Cindy Alvarez

Mapping Experiences

James Kalbach

Farm Don't Hunt The Definitive Guide to Customer Success

Guy Nirpaz

Service Design for Business: A Practical Guide to Optimizing the Customer Experience

Ben Reason

When Digital Becomes Human

Steven Van Belleghem

Understanding Your Users

Kathy Baxter

UX Strategy: How to Devise Innovative Digital Products That People Want

Jaime Levy

User Story Mapping

Martin Fowler

Customer Service A Practical Approach

Elaine K. Harris

Value Proposition Design How to Create Products and Services Customers Want

Alexander Osterwalder

Experience Design: A Framework for Integrating Brand, Experience, and Value

Patrick Newbery

Experience Design : A Framework for Integrating Brand, Experience, and Value

Patrick. Newbery

The Effortless Experience Conquering the New Battleground for Customer Loyalty

Matthew Dixon

Do It! Marketing

David Newman

The UX Book

Rex Hartson

Relationship Marketing

Martin Christopher

Marketing 3.0 From Products to Customers to the Human Spirit

Philip Kotler

Customer Relationship Management concepts and technologies

Francis Buttle

Strategic Customer Service

John Thomas Aalstad

What Customers Want

Ulwick, Anthony

Strategy Maps Converting Intangible Assets Into Tangible Outcomes

Robert S. Kaplan

The Brand Gap How to Bridge the Distance Between Business Strategy and Design

Marty Neumeier

The CRM Handbook A Business Guide to Customer Relationship Management

Jill Dyché

Customer-centric Product Definition: The Key to Great Product Development

Sheila Mello

Managing Customer Value Creating Quality and Service That Customers Can See

Bradley T. Gale