Pocket • 2019 • 1. utgave
Customer Relationship Management
1 vurderinger • 4.0 av 5
Om boken
Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM throughout the customer journey stages of acquisition, retention and development. Theoretically sound and managerially relevant, the book is liberally illustrated with examples of technology applications that support marketing, sales and service teams as ...Vis mer
Om boken
ISBN
9781138498259
Forlag
Taylor & Francis Ltd
Publiseringsår
2019
Språk
Utgave
1
Originaltittel
Customer Relationship Management
Format
Frakt og retur
Frakt
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1 vurderinger • 4.0 av 5
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