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Customer Relationship Management

Pocket • 2019 • 1. utgave

Customer Relationship Management

Av Australia) Buttle Francis (Francis Buttle Associates, UK) Maklan Stan (Cranfield University

2 vurderinger • 4.0 av 5

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Om boken

Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM throughout the customer journey stages of acquisition, retention and development. Theoretically sound and managerially relevant, the book is liberally illustrated with examples of technology applications that support marketing, sales and service teams as ...Vis mer

Kundeservice

Om boken

ISBN

9781138498259

Forlag

Taylor & Francis Ltd

Publiseringsår

2019

Språk

Utgave

1

Originaltittel

Customer Relationship Management

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Andre utgaver

Customer Relationship Management

Customer Relationship Management

Innbundet · 2019

Omtaler · 0

2 vurderinger • 4.0 av 5

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