The New Science of Customer Relationships Delivering the One-to-One Promise With AI

HBR Guide to Generative AI for Managers

Elisa Farri

AI First The Playbook for a Future-Proof Business and Brand

Adam Brotman

Endless Customers A Proven System to Build Trust, Drive Sales, and Become the Market Leader

Marcus Sheridan

Digitally Curious Your Guide to Navigating the Future of AI and All Things Tech

Andrew Grill

Customer Relationship Management Concepts, Applications and Technologies

Daniel D. Prior

Co-intelligence Living and Working with AI

Ethan Mollick

The Fourth Industrial Revolution & 100 Years of AI (1950-2050) The Truth About AI & Why It's Only a Tool

Alok Aggarwal

Ethical Machines Your Concise Guide to Totally Unbiased, Transparent, and Respectful AI

Reid Blackman

The Martech Handbook Build a Technology Stack to Attract and Retain Customers

Darrell Alfonso

The Technology Fallacy How People Are the Real Key to Digital Transformation

Gerald C. Kane

The AI Marketing Canvas A Five-stage Road Map to Implementing Artificial Intelligence in Marketing

Raj Venkatesan

The AI Marketing Canvas

Raj Venkatesan

Rethinking Competitive Advantage New Rules for the Digital Age

Ram Charan

Marketing Made Simple A Step-By-Step StoryBrand for Any Business

Donald Miller

Competing in the age of ai

Karim R.

Reimagining Businesses with AI

Sudhi Sinha

AI Ethics

Mark Coeckelbergh

Using Artificial Intelligence in Marketing

Katie King

The Customer of the Future 10 Guiding Principles for Winning Tomorrow's Business

Blake Morgan

Customer Relationship Management

Australia) Buttle Francis (Francis Buttle Associates

Digital Marketing Strategy

Simon Kingsnorth

What's Next for You The Eightfold Path to Transforming the Way We Hire and Manage Talent

Ashutosh Garg

Customer Understanding

Annette Franz

The Amazon Management System The Ultimate Digital Business Engine That Creates Extraordinary Value for Both Customers and Shareholders

Ram Charan

Human + Machine

H. James Wilson

The Customer Centricity Playbook

Peter Fader

Architects of Intelligence The Truth about AI from the People Building it

Martin Ford

Prediction Machines

A. Agrawal

Small data

Martin Lindstrom

What to Do When Machines Do Everything: How to Get Ahead in a World of AI, Algorithms, Bots, and Big Data

Malcolm Frank

When Digital Becomes Human

Steven Van Belleghem

Introduction to neuromarketing & consumer neuroscience

Dr. Thomas

Experience Design : A Framework for Integrating Brand, Experience, and Value

Patrick. Newbery

Customer Relationship Management concepts and technologies

Francis Buttle

Nlp Business Masterclass

Molden, David

Selling Today Creating Customer Value

Gerald L. Manning

Appreciative Inquiry A Positive Revolution in Change

David L. Cooperrider

The attention economy : understanding the new currency of business

Thomas H. Davenport

Managing Customer Value Creating Quality and Service That Customers Can See

Bradley T. Gale