Innbundet • 1994 • Engelsk

Managing Customer Value Creating Quality and Service That Customers Can See

Name: Managing Customer Value Creating Quality and Service That Customers Can See
SKU: 9780029110454
Price: 89.0 NOK
Availability: InStock
ISBN: 9780029110454

Av Bradley T. Gale, Robert Chapman Wood

0 vurderinger • 0.0 av 5

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Om boken

Even today with quality improvement the battle cry of American industry, the quality programs in most companies are limited to "conformance to technical standards," according to quality expert Bradley Gale. While some have ventured a step farther to measure customer satisfaction, few of them, Gale demonstrates, have attempted to track market-perceived "quality" -- how buyers select among competing suppliers, why orders are won or lost, and which competitors are succeeding in which market segment...Vis mer

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Om boken

ISBN

9780029110454

Forlag

Simon and Schuster

Publiseringsår

1994

Språk

Engelsk

Originaltittel

Managing Customer Value Creating Quality and Service That Customers Can See

Format

Innbundet

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