Pocket • 2018 • 1. utgave
Marketing Communications
Av John R Rossiter, Larry Percy, Lars Bergkvist
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Om boken
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive marketing plan.The new SAGE Marketing Communications textbook is a contemporary evolution of the well-known Rossiter and Percy Advertising and Promotion Management textbook, which at its peak was adopted by six of the top 10 U.S. business schools - ...Vis mer
Om boken
ISBN
9781526438652
Forlag
SAGE Publications Ltd
Publiseringsår
2018
Språk
Utgave
1
Originaltittel
Marketing Communications
Format
Frakt og retur
Frakt
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