Om boken
Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works. Using real world examples and case studies from a variety of international brands and companies, such as Samsung, McDonalds and Disney, the authors have created...Vis mer
Om boken
ISBN
9780198703655
Forlag
Oxford University Press
Publiseringsår
2016
Språk
Engelsk
Originaltittel
Strategic Advertising Management
Format
Frakt og retur
Frakt
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8 vurderinger • 5.0 av 5
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