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Principles of Marketing

Pocket • 2023 • Engelsk • 19. utgave

Principles of Marketing

Av Philip Kotler, Gary Armstrong, Sridhar Balasubramanian

30 vurderinger • 4.7 av 5

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Om boken

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value ...Vis mer

Økonomi, finans, næringsliv og ledelse
Økonomi
Salgs- og markedsføringsledelse

Om boken

ISBN

9781292449364

Forlag

Pearson

Publiseringsår

2023

Språk

Engelsk

Utgave

19

Originaltittel

Principles of Marketing

Format

Pocket

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Andre utgaver

Principles of Marketing

Principles of Marketing

Pocket · 2020

Principles of Marketing

Principles of Marketing

Pocket · 2021

Omtaler · 0

30 vurderinger • 4.7 av 5

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