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Direct and Interactive Marketing

Pocket • 2001 • Engelsk

Direct and Interactive Marketing

Av Sargeant, Adrian, Douglas West

0 vurderinger • 0.0 av 5

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Om boken

This textbook offers a comprehensive review of the principles of direct, database, and interactive marketing. The book begins with an introduction to the discipline and goes on to explore each of the major subject areas that would be of relevance in the construction of a direct marketing plan:Testing and ResearchAnalytical TechniquesCustomer AcquisitionUnderstanding BuyingBuilding a Customer DatabaseCustomer LoyaltyCommunications StrategyCommunications BriefingDirect Marketing AgenciesBudgetingM...Vis mer

Økonomi, finans, næringsliv og ledelse
Økonomi
Salgs- og markedsføringsledelse

Om boken

ISBN

9780198782537

Publiseringsår

2001

Språk

Engelsk

Originaltittel

Direct and Interactive Marketing

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

0 vurderinger • 0.0 av 5

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