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Om boken
How many marketing messages do you think you see a day? Why do some stick with us more than others? Why do we all remember the Cadbury's gorilla drummer or the Budweiser Frogs? What do they say about the brand? How will you communicate your own marketing messages just as successfully? In this textbook, John Egan draws on years of both industry and academic experience to explain the why as well as the how of marketing communications. It covers all the essential topics that are relevant to your ma...Vis mer
Om boken
ISBN
9781446259030
Forlag
SAGE Publications Ltd
Publiseringsår
2014
Språk
Utgave
1
Originaltittel
Marketing Communications
Format
Frakt og retur
Frakt
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