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Marketing Communications

Innbundet • 2014 • 1. utgave

Marketing Communications

Av John Egan

0 vurderinger • 0.0 av 5

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Om boken

John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications. In addition to core topics, the book covers key issues such as ethical marketing and the changing face of communications. Global examples include HSBC, James Bond, the Arab Spring and One Direction and there's a companion website with lecturer and student materials.

Om boken

ISBN

9781446259023

Forlag

SAGE Publications Ltd

Publiseringsår

2014

Språk

Utgave

1

Originaltittel

Marketing Communications

Format

Innbundet

Frakt og retur

Frakt

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Marketing Communications

Marketing Communications

Pocket · 2014

Omtaler · 0

0 vurderinger • 0.0 av 5

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