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Principles of Marketing

Innbundet • 2000 • Engelsk • 2. utgave

Principles of Marketing

Av Frances Brassington, Stephen Pettitt

0 vurderinger • 0.0 av 5

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Om boken

Comments from the first edition: 'the most impressive introductory textbook ... a textbook which not only stands up to the clones of the better known American texts but, in my view outperforms them.' Michael Baker, Strathclyde University'European perspectives are wholly appropriate and I consider this to be a significant plus point of the text.' Andy Inglis, London Guildhall University'Good state of the art mainstream marketing text ... very well written.' Patrick de Pelsmacker, University of An...Vis mer

Bedriftsøkonomi
Forretningsstrategi
Etikk og sosialt ansvar i næringslivet

Om boken

ISBN

9780273644446

Forlag

Financial Times Prentice Hall

Publiseringsår

2000

Språk

Engelsk

Utgave

2

Originaltittel

Principles of Marketing

Format

Innbundet

Frakt og retur

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Omtaler · 0

0 vurderinger • 0.0 av 5

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