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Introduction to marketing management principles

Pocket • 2010 • Engelsk • 1. utgave

Introduction to marketing management principles

Av Fred Selnes

1 vurderinger • 5.0 av 5

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Om boken

Introduction to marketing management principles provides a new framework for the fundamental principles in marketing management. The guiding principle is that marketing management entails holistic management of the factors companies employ to help form the customer preferences and that these factors are interrelated and interdependent. This perspective constitutes a sharp departure from marketing-mix as an organizing framework for marketing management - the fundamental principle in most contempo...Vis mer

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Om boken

ISBN

9788274774896

Forlag

Unipub forlag

Publiseringsår

2010

Språk

Engelsk

Utgave

1

Originaltittel

Introduction to marketing management principles

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

1 vurderinger • 5.0 av 5

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