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Foundations of marketing

Pocket • 2015

Foundations of marketing

Av John Fahy

3 vurderinger • 5.0 av 5

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Om boken

Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated 5th Edition features a dedicated chapter on digital marketing, whilst the focus on customer value is retained throughout the text.Discover:A framework for digital marketing and social media that will help students navigate this rapidly changing fie...Vis mer

Økonomi, finans, næringsliv og ledelse
Økonomi
Næringsvirksomhet, administrasjon og ledelse

Om boken

ISBN

9780077167950

Forlag

McGraw-Hill Education - Europe

Publiseringsår

2015

Språk

Originaltittel

Foundations of marketing

Format

Pocket

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Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Foundations of marketing

Foundations of marketing

Pocket · 2015

Omtaler · 0

3 vurderinger • 5.0 av 5

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