Pocket • 2011

Relationship Marketing

Name: Relationship Marketing
SKU: 9780750648394
Price: 89.0 NOK
Availability: InStock
ISBN: 9780750648394

Av Martin Christopher

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Om boken

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book ...Vis mer

Om boken

ISBN

9780750648394

Publiseringsår

2011

Språk

Originaltittel

Relationship Marketing

Format

Pocket

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