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Sales Force Management. Leadership, Innovation, Technology

Pocket • 2013

Sales Force Management. Leadership, Innovation, Technology

Av Mark Allard-Will

0 vurderinger • 0.0 av 5

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Om boken

In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book's reputation globally as the leading textbook in the field. The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics. It's a contemporary classic, fully updated for mod...Vis mer

Om boken

ISBN

9780415534628

Publiseringsår

2013

Språk

Originaltittel

Sales Force Management. Leadership, Innovation, Technology

Format

Pocket

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Omtaler · 0

0 vurderinger • 0.0 av 5

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