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Om boken
Social CRM is critical to business success in today's hyper-connected environment. Customers' expectations are so great and their demands so empowered that a Social CRM strategy must be built around collaboration and customers engagement, not traditional operational customer management. It's the company's response to the customer's control of the conversation that makes Social CRM work. Written by CRM guru Paul Greenberg, CRM at the Speed of Light, Fourth Edition, reveals best practices for a su...Vis mer
Om boken
ISBN
9780071590457
Forlag
Osborne/McGraw-Hill
Publiseringsår
2009
Språk
Engelsk
Originaltittel
CRM at the Speed of Light
Format
Innbundet
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