Relathionship Marketing and Customer Relation…

Relationship marketing in the digital age

Robert W.

ABC’s of Relationship Selling through Service

Charles M.

Consumer Behaviour - A European Outlook

Leoni Agnew

Foundations of Marketing

John Fahy and David Jobber

Relasjonsmarkedsføring

Evert Gummesson

Markedsføringsled

Fred Selnes

Consumer Behavior

PhD Ekstrom Karin M

Principles of Marketing Scandinavian Edition

Anders Parment

Consumer behaviour

Michael R.

Integrated marketing communications

Chitty

E-Marketing

Judy Strauss

Integrated Advertising, Promotion, and Market…

Kenneth Nordgren (red.)

Marketing Management, 3rd edn

Svend Hollensen

Marketing for hospitaliy and tourism

Philip R Kotler

Essentials of Marketing

Paul Baines

Marketing - Real people, real decisions

Emarketing excellence

Dave Chaffey

Marketing Management

Kotler Keller

Principles of marketing

Philip Kotler

Relationship Marketing Exploring Relational Strategies in Marketing

John Egan

Relationship Marketing

Martin Christopher

Managing business relationships

David Ford

Marketing Communications A European Perspecti…

Pstrick De

Marketing reaserch

Iacobucci churhill

Customer Relationship Management concepts and technologies

Francis Buttle

Markedsføringsledelse

Philip Kotler

Strategic Customer Service

John Thomas Aalstad

Marketing Management 13th edition

Philip Kotler

Relationship Marketing & Customer Relationshi…

Annekie Brink

Marketing Management 12e

Kotler /

Customer Equity Management

Roland Ahlstrand

Creative Arts Marketing

Elizabeth D Capaldi Phillips

Retail Marketing

Peter McGoldrick

CRM i praksis

Alfred Bakken

Business marketing strategy : cases, concepts, and applications

V. Kasturi Rangan

Digital Marketing

Alan Charlesworth