Services Marketing: Integrating Customer Focus Across the Firm

Pocket • 2016

Services Marketing: Integrating Customer Focus Across the Firm

Av

Alan Wilson

14 vurderinger • 4.7 av 5


















Om boken

European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In its third European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive gaps model at the center of this approach. Drawing on the most recent research and using up-to-date and topical examples, the book focuses on the development of...Vis mer

Kundeservice

ISBN

9780077169312

Forlag

McGraw-Hill Education - Europe

Publiseringsår

2016

Språk

Engelsk

Utgave

null

Originaltittel

Services Marketing: Integrating Customer Focus Across the Firm

Format

Pocket

Frakt

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14 vurderinger • 4.7 av 5

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