Pocket • 2016
Services Marketing: Integrating Customer Focus Across the Firm
14 vurderinger • 4.7 av 5
Om boken
European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In its third European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive gaps model at the center of this approach. Drawing on the most recent research and using up-to-date and topical examples, the book focuses on the development of...Vis mer
Om boken
ISBN
9780077169312
Forlag
McGraw-Hill Education - Europe
Publiseringsår
2016
Språk
Engelsk
Utgave
null
Originaltittel
Services Marketing: Integrating Customer Focus Across the Firm
Format
Frakt og retur
Frakt
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14 vurderinger • 4.7 av 5
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