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English

Toward a Better Understanding of the Role of Value in Markets and Marketing

Paperback • 2012 • English

Toward a Better Understanding of the Role of Value in Markets and Marketing

By Stephen L. Vargo

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About the book

This special issue of the Review of Marketing Research is devoted to a better understanding of the role of value in markets and marketing.

Book details

ISBN

9781780529127

Publisher

Bradford : Emerald Group Publishing Limited

Published year

2012

Language

English

Original title

Toward a Better Understanding of the Role of Value in Markets and Marketing

Format

Paperback

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