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Sensory Marketing

Hardcover • 2009 • English

Sensory Marketing

By B. Hultén, N. Broweus, M. van Dijk

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About the book

The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.

Book details

ISBN

9780230576575

Publisher

Palgrave Macmillan UK

Published year

2009

Language

English

Original title

Sensory Marketing

Format

Hardcover

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