Services marketing

Services Marketing, 5e

Kevin. WILSON

Social media communication: Concepts, practices, data, law and ethics

Jeremy Harris Lipschultz

Services Marketing

Jochen Wirtz

Services Marketing People, Technology, Strategy

Jochen Wirtz

Service Management

Sanjeev Bordoloi

Social media marketing

Tracy L.

Foundations of Marketing

John Fahy and David Jobber

Kotler: Marketing Management_p4

Phil T. Kotler

Service Management: Operations, Strategy, Information Technology

James Fitzsimmons

Services Marketing: Integrating Customer Focus Across the Firm

Valarie A. Zeithaml

Principles of Marketing

Dr. Philip T. Kotler

Marketing Management (3rd edition)

Philip Kotler,

Integrated marketing communications

Chitty

The Service Innovation Handbook

Lucy Kimbell

Customer Service - Skills for success

Robert W. Lucas

Service Design for Business: A Practical Guide to Optimizing the Customer Experience

Ben Reason

Writing & speaking for business

"William H.

E-Marketing

Judy Strauss

Customer Service A Practical Approach

Elaine K. Harris

Marketing for hospitaliy and tourism

Philip R Kotler

Essentials of Marketing

Paul Baines

Marketing Management

Kotler Keller

Service Operations Management - Improving Ser…

Robert Johnston,

Marketing Communications A European Perspecti…

Pstrick De

Amazon.com Services Marketing: Integrating Customer Focus Across the Firm

Valerie Zeithalm, Mary Jo Bitner, Dwayne Gremler

Marketing Management 13th edition

Philip Kotler

Strategic Customer Service

John Thomas Aalstad

Marketing Management: First European Edition

Philip Kotler,

Services Marketing - Integrating Customer Focus Across the Firm

Alan Wilson

Strategic Brand Management

Kevin J. Delaney

Business Market Management Understanding, Creating, and Delivering Value

James C. Anderson

Consumer Behaviour and Marketing Strategy

J. Paul Peter

Business marketing strategy : cases, concepts, and applications

V. Kasturi Rangan

Understanding Consumer Behavior

J. Paul Peter