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© 2026 Bookis AS
English
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© 2026 Bookis AS
English
Norway
Region is based on IP address
Hardcover • 2019 • 1. edition
By Eric Schaeffer, David Sovie
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About the book
Digital technology is simultaneously friend and foe: highly disruptive, yet it cannot be ignored. Companies that fail to make use of it put themselves in the line of fire for disintermediation or even eradication. But digital technology is also the biggest opportunity to reposition incumbent product-making businesses by thinking about how they conceive, make, distribute and support the next generation of goods in the marketplace. Reinventing the Product looks at the ways traditional products are...Show more
Book details
ISBN
9780749484644
Publisher
Kogan Page Ltd
Published year
2019
Language
Edition
1
Original title
Reinventing the Product
Format
Hardcover
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