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The JOLT Effect How High Performers Overcome Customer Indecision

Hardcover • 2022 • English

The JOLT Effect How High Performers Overcome Customer Indecision

By Matthew Dixon, Ted McKenna

0 Ratings • 0.0 of 5

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About the book

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more sales In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business. But this approach backfires dramatically. Why? Because it completely gets wrong the p...Show more

Business strategy
Business ethics and social responsibility
Entrepreneurship / Start-ups

Book details

ISBN

9780593538104

Publisher

Penguin

Published year

2022

Language

English

Original title

The JOLT Effect How High Performers Overcome Customer Indecision

Format

Hardcover

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0 Ratings • 0.0 of 5

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