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Trend-Driven Innovation

Paperback • 2015 • 1. edition

Trend-Driven Innovation

By Henry Mason, David Mattin, Maxwell Luthy, Delia Dumitrescu

0 Ratings • 0.0 of 5

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About the book

Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.

Book details

ISBN

9781119076315

Publisher

John Wiley & Sons Inc

Published year

2015

Language

Edition

1

Original title

Trend-Driven Innovation

Format

Paperback

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