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Product Leadership Creating And Launching Superior New Products

Paperback • 1999 • English

Product Leadership Creating And Launching Superior New Products

By Robert G. Cooper

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About the book

Product innovation is a high-risk war, the battles being fought both behind a company's doors and against the competition. But with all the effort companies exert to become product leaders, over a third of their new products still fail at launch, and many more never gain a profitable return. So what is it that product leaders like 3M, Merck, and Procter & Gamble know that allows them to continually lead the way with exceptional new products? In Product Leadership, Robert Cooper reveals the winne...Show more

Business strategy
Business innovation
Entrepreneurship / Start-ups

Book details

ISBN

9780738201566

Publisher

Basic Books

Published year

1999

Language

English

Original title

Product Leadership Creating And Launching Superior New Products

Format

Paperback

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