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Crossing the chasm

Paperback • 2006 • English

Crossing the chasm: marketing and selling disruptive products to mainstream customers

By Geoffrey A. Moore

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About the book

Every year, companies gamble away millions of dollars and countless hours of technical talent on doomed efforts to market technology products that are greeted with enthusiasm by a few technologically literate consumers but ultimately fizzle in the wider marketplace. With more high-tech products scrambling for the home market every day, it is essential that marketing professionals learn to transcend the outmoded marketing theories that have led to more failures than successes in the challenging t...Show more

Business studies: general
Business strategy
Business innovation

Book details

ISBN

9780060517120

Publisher

Collins Business Essentials

Published year

2006

Language

English

Original title

Crossing the chasm

Format

Paperback

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