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English

Relationship Marketing Theory and Practice

Paperback • 1996 • English • 1. edition

Relationship Marketing Theory and Practice

By Francis Buttle

0 Ratings • 0.0 of 5

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About the book

`This book, written by a group of outstanding UK researchers, pinpoints the essence and scope of relationship marketing and vividly demonstrates its applicability in different industries. Relationship marketing is the marketing of the next millennium. Dont argue. Just read the book!' - Evert Gummesson, Stockholm University By examining the relationship between theory and practice, Relationship Marketing appears at an important stage in the development of relationship marketing. The opening ch...Show more

Book details

ISBN

9781853963131

Publisher

SAGE

Published year

1996

Language

English

Edition

1

Original title

Relationship Marketing Theory and Practice

Format

Paperback

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