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Principles of Marketing

Paperback • 2021 • English

Principles of Marketing

By Philip Kotler

30 Ratings • 4.7 of 5

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About the book

<strong>For principles of marketing courses that require a comprehensive text.</strong> <br> <br> Learn how to create value through customer connections and engagement <br> <br> In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers.<strong> Principles of Marketing</strong> helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make ...Show more

Economics, Finance, Business and Management

Sales and marketing management

Book details

ISBN

9781292341132

Published year

2021

Language

English

Original title

Principles of Marketing

Format

Paperback

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Other versions

Principles of Marketing

Paperback · 2020

Principles of Marketing

Paperback · 2012

Reviews · 0

30 Ratings • 4.7 of 5

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