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The Copywriter's Handbook

Paperback • 2006 • English

The Copywriter's Handbook

By Robert W. Bly

0 Ratings • 0.0 of 5

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About the book

The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products. Among the tips revealed are - eight headlines that ...Show more

Book details

ISBN

9780805078046

Publisher

Owl Books,U.S.

Published year

2006

Language

English

Original title

The Copywriter's Handbook

Format

Paperback

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